Tapdaq

Tapdaq helps app developers maximise their revenue through unbiased ad mediation and retain their most valuable users with powerful cross-promotion.

Tapdaq helps app developers maximise their revenue through unbiased ad mediation and retain their most valuable users with powerful cross-promotion.
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Milestones
Series A investment in 2014 by Paca Ventures and Balderton Acquired by Tapjoy in November 2018 Acquired by IronSource in 2021
Investment year
2014
Investment stage
Series A
Investment status
Exited
Deal team
Tom Henriksson
Tapdaq helps app developers maximise their revenue through unbiased ad mediation and retain their most valuable users with powerful cross-promotion.

Tapdaq is a free-to-enter, most advanced cross-promotion platform for mobile applications that empowers mobile developers to maximise revenue through unbiased ad mediation while retaining their most valuable users. It offers advertising customisation, audience balancing technology, and attribution tools to track installs and campaign performance.

News highlights

All news
8
min read

Three things the State of Quantum 2026 report tells an early-stage investor

The State of Quantum 2026 report shows quantum computing maturing into a real market. For investors, the biggest opportunities lie in enabling infrastructure today and commercial adoption tomorrow.
6
min read

Why are we still building development teams like it’s 2020?

Twenty-five years ago, I could have written that same sentence and replaced “AI” with “the Web,” and forty years ago, “the personal computer.” This is not an article about needing to use Claude or other agentic AI tools; that is something you should be doing already. In this case, I’m talking about a fundamental restructuring of how software gets built and deployed.
9
min read

Portfolio spotlight: Dreamfold

Welcome to our portfolio spotlight series, where we highlight the teams behind some of the most ambitious technical companies. A company is only as strong as the people behind it, which is why we share the stories of the teams driving these disruptive innovations.
Tom Henriksson
Tom Henriksson
General Partner
Tom Henriksson
Tom Henriksson
General Partner
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